Hi everyone,
I found this article today and I thought it might be of interest to the class. Kind of an applicable example of the theories at their best and worst. Click on the link for the full article.
Fast Company 10 Web 2.0 Ideas That Failed
Even Shy People Would Rather Go Out
MingleNow promoted itself as a virtual nightclub meant to help wallflowers feel a little more at ease and socialize online. Founded by BlueLithium in 2005, and later bought by Yahoo!, the community enabled users to connect with others who frequented the same venues. Social networks, however, have never truly been Yahoo!'s strong suit. The company previously dismissed another social network, Mixd, realizing it was time to start letting go of dead weight.
Lesson Learned: Yahoo! doesn't have the wherewithal to focus on another social network -- it already has enough. Besides it acquired BlueLithium for its advertising network.
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